The right digital credential program can make a positive impact on employee retention, employee engagement, and can even save your company money. And, implementing a credentialing program at your organisation improves brand awareness and makes it easier to hire the most qualified employees for the job. So, how and where do you begin? Below are the top three tips from issuing Credly customers and our Customer Success team about not only starting a credentialing program, but also making sure that it’s successful from the start.
- Identify key internal resources. Who do you need buy-in from in your organisation? To get badges designed and issued, you may need help from graphic designers, project managers, human resources, and training and development. Cross-department coordination and planning are crucial in ensuring a successful digital credentialing program. Securing internal resources, both time and finances, is critical to getting off to a smooth start. “Establish your internal resources and who will be responsible for each aspect of your program,” says Credly Customer Success Manager Krystal Lamoureux. “You need to know who your decision-makers are and who will execute the day-to-day tasks to get the program launched.”
- Be clear about what you want to create badges for, and stick to a timeline. Your digital credentialing program should align with your company’s core mission, values, and vision. How do you want to recognise your workforce? What knowledge, skills, and abilities drive your organisation’s success? Dr. Alyssa Ford, Area Rehabilitation Clinical Specialist, started the award-winning credentialing program at Legacy Healthcare Services, and recommends, “Establish and stick to a timeline. Set task deadlines in preparation for full roll-out, but be flexible.”
- You can’t over-communicate the badges and their benefits. Once you have buy-in, you need to make sure the rest of the organisation is on board with both earning and sharing their digital credentials. Tutorials about how to embed earned credentials into email signatures, and how to share badges on social media, are both ways to use your digital credentialing program to increase brand awareness while highlighting the achievements of employees. Whether you use email campaigns, in-person training, or something else, making sure that the value of digital badges is communicated will ensure that the program is well received. Anne Ashworth, Head of Pearson Employee Apprenticeships, says “qualifications are important, but digital proof is imperative.”
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